The Playbook For Building and Selling Software to Small Businesses

I believed that if Womply built best-in-class product distribution, then we’d have a strong enough business to build best-in-class software later.

That’s not how most software companies are built. More often than not these days, companies spend the bulk of their time adding features, improving design, and reacting to their customers’ every whim, even if they don’t make sense. Often, the result is bloated software that isn’t highly saleable.